You will come across a question.
Answer it.
The answer is
Chicago
Following Dan Russell's partial answer:
Taking the 2 least significant bits of each pixel, I get this image:
Thanks to @f'' in the comments, the interpretation of this is:
Those are pictures of a clipboard, a bin and Kim Dotcom, forming pastebin.com.
Accessing http://pastebin.com/L0szeSrH we see the question "What city?" and a picture of a track which appears to be located in Chicago, more specifically the UIC-Halsted station.
Partial answer. By:
Dropping the brightness of the image way down, you get:
So there's definitely a dude in there... (What has two thumbs and loves toast? This guy!) But I don't think that's enough, and given the tag I don't think I have the expertise to go further.