Second-round solution   (accepted)
Following the hint, “the picture is pretty intentional,”...
...we can not only move a match but also
light it by striking on the pictured box!
Light the vertical match that changes ‘9’ to ‘5’.
Move it to burn two matches of ‘4’
to leave it as ‘1’,
forming ‘5 + 1 = 6’.
(Nope, couldn't resist torching the entire box of matches while at it.)
Apep
spotted a well-devised clue,
that match-head positions could lead to
undesirable chain combustion everywhere except
at the T intersection of ‘4’.
This helped eliminate additional burn solutions,
such as ‘1 + 4 = 5’
and ‘5 − 4 = 1’,
which were included here briefly.
Initial round of solutions   (not accepted)
These three solutions are valid in statistics, engineering
and experimental sciences, where...
...   ±   (plus-minus) indicates a possible
range of
numbers.
The top two solutions here
are 3 ± 4 = 6
and 5 ± 4 = 6,
meaning that 6 is within those ± ranges.
That last solution,
9 ± 4 = 5, is even correct mathematically
when ± is taken as either-plus-or-minus,
as it is sometimes actually used
(Taylor series
example).