The first thing we need to do here is rearrange the 30 tiles in a meaningful way. We can do this by noticing:
What do we have here? Look next at the numbers in the first four columns. These look a lot like:
What might our desired 2-word 10-letter answer be? Well, what do all these people have in common?
Multiple answers seem to be valid, for example
It seems that the question was in fact missing a tag, as I needed to make use of
to arrive at the answer process which was:
Perhaps the flavour text about the donuts
Taking the clues given:
For the "wrong" answer given:
for example (explaining the examples given at the start of ...