First image translates to:

>!1011010 1011010 0001000 0001100 1111111 1101000 <br> 1110000 0011111 1110111 0001111 1000100 0011100 <br> 1100000 1010000 1101011 1101100 1111000 1101101 <br> 1110100 1001001 1110111 1000000 1011110 1111011

Shoving this into Rumkin's base-64 decipherer doesn't yield anything meaningful, so I'm still working on it...

Could the square things in the second picture denote

>! QR codes

(which I know nothing about)?