First image translates to:
1011010 1011010 0001000 0001100 1111111 1101000
1110000 0011111 1110111 0001111 1000100 0011100
1100000 1010000 1101011 1101100 1111000 1101101
1110100 1001001 1110111 1000000 1011110 1111011
Shoving this into Rumkin's base-64 decipherer doesn't yield anything meaningful, so I'm still working on it...
Could the square things in the second picture denote
QR codes
(which I know nothing about)?