This Welsh town's northern fair is, after all, very backward: firstly popcorn with lemon; secondly, bloody agility swings; finally, scary clown going away without starting. All agog, very chewy outer layers right now. Selling wares from wardrobes: two ewes, four fifties, inner pants. Outwardly yes, but inward leaping indignation ordered first, and the command to advance was primarily cack-handed.
The answer is one word. (This is inspired by something else, but I'll add a link later; it's enigmatic-puzzle for now.)