Valuable but free

Question

There are normally four of me,
Except in two places where there are only one of me,
But not the One of me that is actually four.

Important people are paid lots of money to give me,
To people who are paid even more to take me,
Even though normal people will give me for free.

Who/what am I?

Answer 1

Direction

There are normally four of me,

N/S/E/W

Except in two places where there are only one of me,

From the North Pole, you can only go South, and vice versa

But not the One of me that is actually four.

The band One Direction has four people

Important people are paid lots of money to give me,

To people who are paid even more to take me,

Lots of examples, best one so far could be actors and directors (thanks to Kate Gregory)

Even though normal people will give me for free.

People give direction/advice to others all the time.