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My start is bullshit.
My end can be literal bullshit.
My middle gives volume; even to your bullshit.
I will give volume! (According to my marketing bullshit.)

Who am I?

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  • 1
    $\begingroup$ Apologies for the rhyming scheme, unfortunately it was thematically required. $\endgroup$ – Bass Jul 30 '18 at 7:31
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    $\begingroup$ What a load of crap. $\endgroup$ – AJFaraday Jul 30 '18 at 9:45
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    $\begingroup$ Obligatory link $\endgroup$ – Phylyp Jul 30 '18 at 9:50
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    $\begingroup$ @ontamu ah, looks like someone had the exact same idea before me. Given that you need to actually solve both riddles independently to see that they are at all related (which they admittedly, and to a great degree, are), I'd like to suggest that upvoting Phylyp's comment (and the other riddle) might be a better approach than VTCing. As always, it's of course up to you to decide. $\endgroup$ – Bass Jul 30 '18 at 11:42
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    $\begingroup$ I didn't report this as a duplicate because to me these are two riddles with a similar approach and the same answer, not a repetition of one another, so I just put in a link. As @Bass also pointed out, I didn't realise the connection upon reading the question, but only upon seeing the answer. $\endgroup$ – Phylyp Jul 30 '18 at 13:25
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A clean answer is

shampoo

My start is bullshit

sham

My end can be literal bullshit

poo

My middle gives volume; even to your bullshit

amp-lifier

I will give volume! (According to my marketing bullshit.)

shampoo - lends luxurious volume to your luscious locks.

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