Mike works for the marketing department of a software company. His job is to come up with names for new products, and he has devised a formula for doing so.

For example, when the company developed a new Payroll System, Mike named it 'Ps'. When they announced their Customer Relationship Management and Bug Tracking Management System products, Mike named them 'Chromi' and 'Bratanmiksie' respectively.

The company is about to announce their new Online Payment Processing Gateway. What will Mike name it, and why?

  • 3
    $\begingroup$ Are you the Mike from the question? If so, I have to disapprove of this naming convention... $\endgroup$ Commented Jun 6, 2018 at 13:38
  • 4
    $\begingroup$ He's just trying to see if he can automate his job via PSE, @DavidStarkey 🙂 $\endgroup$
    – Phylyp
    Commented Jun 6, 2018 at 14:43
  • 4
    $\begingroup$ @DavidStarkey"Mike works for the marketing department" ... so no; HELL NO! $\endgroup$ Commented Jun 6, 2018 at 16:30

1 Answer 1


He names it

OSCPAPPAPGOL (Online Payment Processing Gateway = Oscar Papa Papa Golf)

Because the naming convention:

Uses the phonetic alphabet, more specifically:

1. Use the initials of the software package to get the equivalent phonetic alphabet's phonics
2. If the number of words in the software package's name is $n$, take $n-1$ letters from each phonic

- Payroll System - Papa Sierra - Ps (2 words in the software package name, hence 1 letter from each phonic)
- Customer Relationship Management - Charlie Romeo Mike - Chromi (3 words in the software package name, hence 2 letters from each phonic)
- Bug Tracking Management System - Bravo Tango Mike Sierra - Bratanmiksie (4 words in the software package name, hence 3 letters from each phonic) 

  • 5
    $\begingroup$ Although, he's stuffed if his company buys Facebook! $\endgroup$
    – Phylyp
    Commented Jun 6, 2018 at 8:25
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    $\begingroup$ Facebook is just one word, so it'll become... a no-name company? (The Website Formerly Known as Facebook) $\endgroup$
    – Sundar R
    Commented Jun 6, 2018 at 9:32
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    $\begingroup$ @Phylyp: Bang on! Good work! $\endgroup$ Commented Jun 6, 2018 at 13:09
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    $\begingroup$ @MikeSynnott - thank you. Also, welcome to Puzzling.SE, and we look forward to your continued participation! $\endgroup$
    – Phylyp
    Commented Jun 6, 2018 at 14:44
  • 4
    $\begingroup$ @sundar technically Facebook is already the website formerly known as "The Facebook". $\endgroup$ Commented Jun 6, 2018 at 19:28

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