Bonus points for explaining the question title.

Clue #1

Reading direction is top-to-bottom and outside-to-inside!

Clue #2

It's a high-quality, all-organic t-shirt!

Clue #3

For the interpretation of the innermost parts, it may be beneficial to know a little about recent german tech-industry news.

Clue #4

If you left out any major visual element of the picture, you may have to re-think your answer. ;-)

Clue #5

Forget about the pattern-and-cheese part of the riddle for a moment - it only holds 20-25% of the solution and is independent from the rest. And it's admittedly the most difficult part.

Clue #6

We are not looking for the owner of this t-shirt - but if we were, it wouldn't be Igor Fyodorovich Stravinsky, Wolfgang Amadeus Mozart, or Edvard Hagerup Grieg.

Clue #7

What's the most used collar style of a simple t-shirt? And what's this?

Clue #8

Tack u+266b!

  • $\begingroup$ Wow this sure has a lot of hints.... $\endgroup$ Commented Mar 8, 2018 at 0:49
  • $\begingroup$ @North yeah, this collection grew over time. Most were added to address some issues and dead ends encountered here or with my real life test subjects. Only two or three of these hints contain new information. The others just point you towards a certain direction to think. $\endgroup$ Commented Mar 8, 2018 at 11:48

3 Answers 3


The optical illusion

The optical illusion is called Mire de Siemens in French, so Siemens. The clue about the retired techs is this image was also used to test optical resolutions.

The CEO announcing recent job losses of the firm (clue #3)

Joe Kaeser (Kaeser= German for cheese)

The T shirt

Has an eye

Answer and musical link ( u+266b! code for a musical note):

Rednex - Cotton Eye Joe (Joe Kaeser, Red neck collar, Eye, Cotton from second clue. Clue#6 , agreed this stuff ain't Mozart, etc.)


Rednex is a Swedish band. The Swedish flag is a yellow cross on a blue background.

  • 1
    $\begingroup$ You can get "the first word in your answer after the hyphen"(manual spoiler protection) from second clue, I think, possibly :). I like this answer $\endgroup$
    – Adam
    Commented Mar 6, 2018 at 12:33
  • $\begingroup$ @Adam Yep! Added your note to answer. $\endgroup$
    – Sentinel
    Commented Mar 6, 2018 at 12:36
  • $\begingroup$ By Jove, I think he's got it. On the downside, I'm gonna have this stuck in my head for the rest of the day now... $\endgroup$
    – F1Krazy
    Commented Mar 6, 2018 at 14:38
  • 1
    $\begingroup$ @F1Krazy I know, it's awful! $\endgroup$
    – Sentinel
    Commented Mar 6, 2018 at 16:11
  • $\begingroup$ Nice, this answer makes a lot of sense. A couple things I wasn't sure how they fit in were, why the collar is a v-neck, and why the shirt is gray. They seemed to be deliberate choices versus, say, a crewneck and a white t. $\endgroup$
    – dooog
    Commented Mar 6, 2018 at 19:51

is it

H&M ?


cheese in german = käse, let's add the i (eye) we got kaise, close to "kaiser" = emperor, as Rupert said, yellow cross on blue = Sweden, H&M is quite the "emperor" of shirts from Sweden...a bit far-fetched, I know

Edit: some stuff I found after OP's comment, not sure if i'm going in the right direction

Ok so, th black and white logo is called a "sunburst" if I look for "käse sunburst" on google, I find a german guitar brand called "haar" (=hair). Sooo maybe the solution is more or less connected to hair

Last edit and final answer

Eye, käse, sunburst. "I cause sunburst" . According to google, a small aperture causes sunburst on photos. APERTURE is a clothing brand, specialised in snowboarding, a well known sport in Sweden ;)

  • $\begingroup$ Well, this answer qualifies to be the first clue. While I like your approach on the center part of the picture, I wouldn't recomment adding vowels. Rather have a good google (or bing/yahoo/..) to where the underlying pattern comes from. $\endgroup$ Commented Feb 19, 2018 at 22:39
  • $\begingroup$ @NightLightFighter I found some stuff, edited my post, am I still going in the right direction? :) $\endgroup$ Commented Feb 19, 2018 at 23:21
  • $\begingroup$ You're doing a great job in accumulating clues! You found some stuff, but not exactly what we aimed for - retired tech guys to the rescue! $\endgroup$ Commented Feb 19, 2018 at 23:53
  • $\begingroup$ @NightLightFighter just edited my answer :) $\endgroup$ Commented Feb 20, 2018 at 1:24
  • 1
    $\begingroup$ @Flying_whale Dieselgate is "soo 2015". No, it's very recent, involves a lot of jobs, but was probarbly not widely reported outside the german speaking regions. But this does not matter. Knowledge about these news may just help to fit the cheese to the pattern. I added clue #5 expecially for you ;-) $\endgroup$ Commented Feb 22, 2018 at 10:44

Is it



Their logo is the Swedish flag: a yellow cross on a blue background (Yellow-X-Blue) and the primary element of the rebus is an eye = I

Still struggling with:

why German cheese (the thing in the pupil of the eye looks like a wedge of cheese in the colours of the German flag) = KEA.

  • 3
    $\begingroup$ This also doesn't explain why it's on a T-shirt. $\endgroup$
    – Laurel
    Commented Feb 18, 2018 at 23:57
  • 1
    $\begingroup$ While earning some part of the bonus point, your answer did not quite fit. Do you I should add (spoilered) clues? $\endgroup$ Commented Feb 19, 2018 at 0:02
  • 1
    $\begingroup$ Don't add hints or clues just yet, @NightLightFighter - give it a day or so, so more people can take a crack at it in its current state. $\endgroup$
    – Phylyp
    Commented Feb 19, 2018 at 2:52

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