Start reading at the letter bottom left, then go up, right, down, right and repeat. Then you get the following hint (which was obvious anyway):
first parts on map second part is md5
Nothing I tried with this delivered something meaningful. Because of the °, ' and " they appear to be coordinates.
These are obviously MD5 hashes. It is not possible to reverse the algorithm to find out what was hashed here, however we can find matching hashes for 2 words using Google:
octans (not sure what is meant here, it could mean to convert data in part 2 to octal notation, but as stated there I didn't get anything meaningful)
occasus (Latin for west)
These could be coordinates as well, or maybe a point relative to that in part 2.
No idea if this is anywhere close, but there is a Sleeping giant in Spain.