I have built an encoded message here. Read and ponder. In this particular case I have encoded the name of an American known all over. My method is simple. Don't be fooled. Although this is a short one, message lengths can be extended arbitrarily.
The title means
"easy as pie".
count the digits of pi, then take the first letter of each word -- for instance, the first word is BUILT, since it's the 3rd word. The second is AN, since it's 1 word after built. Then count 4 to get to READ...
Doing this gives the name BARACK OBAMA.