Each clue has an associated word, use the associated words to give you the final answer.
Clue #1: Digital, Country, South
Clue #2: Monkey, Red, Serial
Clue #3: Traffic, In, Con
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Clue #1 (credit to Matt)
Western
Western Digital, Country/Western music, South Western Airlines
Clue #2 (credit to Techidiot)
Code
Code Monkey, Code Red, Serial Code
Clue #3 (credit to Matt again)
Junction
Traffic Junction, injunction, conjunction
Final Answer
Spaghetti
Spaghetti Western, Spaghetti Code, Spaghetti Junction
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Clue #2: Monkey, Red, Serial
Code Monkey
Code Red
Serial Code
Hence the word is $\rightarrow$ CODE
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Partial Answer
1
Western
Western Digital is a hard drive company, Country/Western music, and South Western is an airline as well as a direction.
3
Junction
Traffic Junction, injunction, and conjunction.
