Put me before new
I make it too new!
My root is burning wood.
I identify!
Every company needs me, that's why.
Mark me, but how?
I am one!
Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.
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2 Answers
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3
It's
BRAND.
Details:
Put me before new
I make it too new!
BRAND NEW
My root is burning wood.
A brand is a torch, a burning piece of wood. I think this is the original meaning from which (most of?) the others derive.
I identify!
Every company needs me, that's why.
A brand is a corporate identity.
Mark me, but how?
I am one!
I think this is a reference to branding of livestock, in which their owner's brand, a distinctive mark, is burned onto the animals. (Derived from the "burning wood" meaning. Led to the "corporate identity" meaning.) OP adds: You use a brand to mark things, but you can't really brand a brand. In the second line,
oneimplies that a brand itself is a mark.
Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.
I think the rest of the poem is just stating the puzzle and doesn't contain other specific clues.
answered Feb 3, 2017 at 11:23
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$\begingroup$ Great! Just the kind of answer I was looking for. $\endgroup$ Feb 3, 2017 at 12:34
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$\begingroup$ You didn't upvote the puzzle, I think. Why? Was it too "weak"? $\endgroup$ Feb 3, 2017 at 13:32
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$\begingroup$ I don't upvote most puzzles; maybe a few percent of all puzzles posted. $\endgroup$– Gareth McCaughan ♦Feb 3, 2017 at 13:34
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4
Brand?
Explanation:
Put me before new
I make it too new!
BRAND new
My root is burning wood.
I identify!
You can BRAND wood with marks
Every company needs me, that's why.
A BRAND is how you recognise a company.
Mark me, but how?
I am one!
Not sure on this one.
Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.
Or these.
Edit: @Gareth got there before me.
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$\begingroup$ I've edited the puzzle to make better sense. $\endgroup$ Feb 3, 2017 at 11:29
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$\begingroup$ For lines 6 and 7: you use a brand to mark things, but you can't really brand a brand. $\endgroup$– F1KrazyFeb 3, 2017 at 11:51
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