13
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Put me before new
I make it too new!
My root is burning wood.
I identify!
Every company needs me, that's why.
Mark me, but how?
I am one!
Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.

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13
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It's

BRAND.

Details:

Put me before new
I make it too new!

BRAND NEW

My root is burning wood.

A brand is a torch, a burning piece of wood. I think this is the original meaning from which (most of?) the others derive.

I identify!
Every company needs me, that's why.

A brand is a corporate identity.

Mark me, but how?
I am one!

I think this is a reference to branding of livestock, in which their owner's brand, a distinctive mark, is burned onto the animals. (Derived from the "burning wood" meaning. Led to the "corporate identity" meaning.) OP adds: You use a brand to mark things, but you can't really brand a brand. In the second line, one implies that a brand itself is a mark.

Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.

I think the rest of the poem is just stating the puzzle and doesn't contain other specific clues.

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  • $\begingroup$ Great! Just the kind of answer I was looking for. $\endgroup$ – Soha Farhin Pine Feb 3 '17 at 12:34
  • $\begingroup$ You didn't upvote the puzzle, I think. Why? Was it too "weak"? $\endgroup$ – Soha Farhin Pine Feb 3 '17 at 13:32
  • $\begingroup$ I don't upvote most puzzles; maybe a few percent of all puzzles posted. $\endgroup$ – Gareth McCaughan Feb 3 '17 at 13:34
4
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Brand?

Explanation:

Put me before new
I make it too new!

BRAND new

My root is burning wood.
I identify!

You can BRAND wood with marks

Every company needs me, that's why.

A BRAND is how you recognise a company.

Mark me, but how?
I am one!

Not sure on this one.

Now, what am I?
Worry not—I will help you;
I am a word
that defines all of me.

Or these.

Edit: @Gareth got there before me.

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  • $\begingroup$ I've edited the puzzle to make better sense. $\endgroup$ – Soha Farhin Pine Feb 3 '17 at 11:29
  • $\begingroup$ And you missed a line in between. $\endgroup$ – Soha Farhin Pine Feb 3 '17 at 11:30
  • $\begingroup$ For lines 6 and 7: you use a brand to mark things, but you can't really brand a brand. $\endgroup$ – F1Krazy Feb 3 '17 at 11:51
  • $\begingroup$ @SohaFarhinPine eh? $\endgroup$ – DickieBoy Jun 27 '17 at 10:08

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