Here I lie, so famously
Master of the edifice they named for me
Eternal as a pyramid? You'd think, but no
They'll both collapse, but mine takes even longer till it goes
I was back then, as now, despised and hated
Yet I continue to be reincarnated
So long as men do dream of easy glory
So long are men inspired to relive my story
Who am I?
I will accept the first answer that answers the question correctly and explains all the clues (make sure you look carefully, some of them are not obvious even when you know the answer).
This is my third riddle, so I'll also welcome any feedback or critique that helps me improve (in the comments, or in the form of an answer if it needs to contain spoilers). If you liked this riddle, here are my previous two: 1, 2.
Edit -- A Hint:
Look deeper to find the scheme of the riddle.