Underneath this is a series of ones and zeroes; they are not to be interpreted as binary numbers. Perhaps some research is in order to determine their meaning. Comb the web once you determine what they are and you'll find resources that will help you determine what they represent. And if you're wondering, would the 'trivia' tag be relevant here, the answer is no because you already have a hint hidden herein.
000000000 101 0110111 0110111 0110111 0100011 0101111 0010011 01010 1110010 1000010 1110100 1001110 1001000 1100110 101 000000000