anagramming 'GENIUS BELT' leads us to 'let us begin.'
Since the text below 'GENIUS BELT' is obviously a cipher of some kind, I tried using LETUSBEGIN as the key to decrypt this as a Vigenere cipher (an online cipher ID tool guessed that Vigenere was the most likely cipher). The decrypted first line of text is "MISLEADINGFISHPUTSWOMANINCRIMSONLOOP". (The second line doesn't decrypt with the same key.)
Well, I had no idea what that meant, so I googled 'Crimson Loop' which yielded nothing, so I thought that might be some sort of cryptic clue (because of the (3, 7) next to it). Okay, so, misleading fish could be... oh no... crimson loop would be 'RED RING' and woman is 'HER'... yup, RED HERRING. But could the idea that it's a red herring be, in and of itself, a red herring?
Yes! using REDHERRING as the key for another Vigenere cipher (the second line of text) yields this decrypted line: BLUENOTREDISYOURANSWER.
So, the answer is (?):
Blue herring? Which does not seem to be a real fish but DOES seem to be the name of an insurance company, so. Perhaps that's the answer.