(Author Note) A while ago I made some puzzles for a now defunct puzzle hunt project, here's one of them. The answer to this (and most other puzzles of said hunt) is a single word. The puzzle itself is fully contained within the image above. Author notes don't matter.
Hint:
What time is it?
Hint 2:
How could you obtain letters from hours?
Hint 3:
Those numbers are too regular soldier, switch them to the proper format!
Hint 4:
The clock isn't rightside up.