If a word satisfies a certain property it is called a StraightforWord™. If not, it is called a Convoluted Word™. Here are some examples:
Convoluted Words™,StraightforWords™ FORWARDS,BACKWARDS FEW,MANY DEAD,LIVE LIVELOCK,DEADLOCK CHILD,PARENT REDUCE,OXIDISE DICTIONARY,THESAURUS MALAYSIA,SINGAPORE REINSTATE,MONICA LOUSY,MEME
What is the rule to tell whether a word is a StraightforWord™ or not? Why is it called a StraightforWord™?
(Note that each word can be tested for whether it is a StraightforWord™ on its own, without looking at any of the other words in the list of examples.)