Within this board you can find:
the names of eight characters from the webcomic Homestuck.
Dave, Dirk, Jade, Jake, Jane, John, Rose, Roxy.
All of these can be found in the grid starting from the 'D' on the top row, the 'R' on the second row, or the 'J' on the third, like so:
Regarding the title of this puzzle, @Deusovi helpfully points out in the comments that all eight named characters are referred to collectively as 'The Homestuck Kids', hence a connection to 'kidding'...
In fact, as the OP comments below for completeness: John, Rose, Dave and Jade are known as the Beta Kids, while Dirk, Jake, Jane and Roxy are the Alpha Kids, the two groups that play different versions of the fictitious game Sburb that exists within the Homestuck universe.