To the South is the jewel in the ring you can't wear
To the East was envisioned a mountain pair
To the North climb a tree to work your own way
To the West are buildings that don't see the light of day
I create dearly beloved untruths
Hint 1
Untruth that I make is real and nice. Why call it untruth? Because it's a lie!
Hint 2
I'm closer to North than South or East. You'll want to stop by if you yearn for a feast.
Hint 3
There are memes, there are things that inspired memes, and there are things that inspired the things that inspired memes.
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